“What I love more than just helping people get ready to testify is helping them change how they see and feel about themselves.”

Michael A Gross

Michael A Gross

Managing Director

Michael Gross is an AV® Martindale-Hubbell Rated Attorney and Southwest Super Lawyer (2009 to 2015) and has litigated high-profile Defense and Plaintiff cases for 37 years. He was Plaintiff’s co-counsel in a $54 million dollar verdict award and other multi-million dollar recovery cases. As a principal in Dines and Gross PC, he litigated major insurance defense cases for companies such as Safeco and Liberty Mutual, and at the same time, litigated large-exposure cases on behalf of severely injured or deceased Plaintiffs. Michael developed the PowerWitness™ Process and is now the Managing Director of CogentEdge, the national leader in strategic witness preparation. CogentEdge’s PowerWitness™ Process is a highly structured, disciplined way to prepare for litigation testimony. The PowerWitness™ Process gives defense clients the actual experience of testifying and the opportunity to develop their own unique testifying skills in advance of the actual deposition or trial. As a result, clients are able to develop the tools and emotional strength they will need to testify clearly, confidently and truthfully. This unique approach has proven to significantly reduce or eliminate liability exposure. CogentEdge is now regularly retained by the leading national defense lawyers, the largest insurance carriers and prominent law firms on a regular ongoing basis.